10 Ways to Use Virtual Tours in Your Marketing Strategy

Unlock the Potential of Virtual Tours

Virtual tours offer an immersive experience that can transform how potential customers interact with your business online. While many associate virtual tours with real estate, their applications extend far beyond that.

From enhancing your Google Business Profile to boosting engagement on social media, virtual tours are a versatile tool that can elevate your marketing strategy.

Here are 10 creative ways to leverage virtual tours for your small business.

1. Website Integration

Embedding virtual tours on your homepage or specific service pages can significantly enhance visitor engagement. By allowing potential customers to explore your space online, you can reduce bounce rates and increase the time spent on your site.

For instance, a retail store in Victoria BC, can showcase its layout and product displays, giving online visitors a feel for the in-store experience. Just like this hotel example:

2. Social Media Sharing

Social media platforms like Facebook, Instagram, and LinkedIn are perfect for sharing virtual tours. These platforms support interactive content, making it easy for users to explore your business.

Sharing your virtual tour on social media can help you reach a broader audience and encourage shares, increasing your visibility.

For example, a café can share a virtual tour of its cozy ambience, enticing followers to visit in person.

3. Google Business Profile

Integrating virtual tours into your Google Business Profile can enhance your local SEO and provide potential customers with an immersive preview of your business. This not only improves your search rankings but also makes your profile more engaging.

A small flower shop in Tweed Ontario, saw 10,000 new impressions within 90 days of adding a virtual tour to their Google Business Profile. You can too!

4. Email Marketing Campaigns

Including links to virtual tours in your email newsletters can provide subscribers with an interactive experience and highlight new offerings.

For instance, a fitness center can include a virtual tour in their monthly newsletter to showcase new equipment or facilities, encouraging members to visit.

5. Email Signatures

Adding a link to your virtual tour in your email signature is a subtle yet effective way to promote your business. This allows anyone who receives an email from you to take an immersive deep dive into your business.

For example, a medical office can include a virtual tour link in their email signature, helping to ease patient anxiety by familiarizing them with the clinic.

6. Business Cards and Brochures

Using a QR code generator, you can create an easy-to-access link to your virtual tour and share it on your business cards and brochures. This provides a convenient way for potential customers to explore your business.

For instance, an event venue can include a QR code on their brochures, allowing clients to visualize their special day in the space.

7. Virtual Tour as a Website

At Turnkey 360 Tours, we offer upgraded virtual tours that can act as a business website. These enhanced tours can capture leads, track success with Google Analytics, embed videos, photos, and text, and even include ambient sounds.

For example, a showroom can use an upgraded virtual tour to highlight products, capture visitor information, and provide a comprehensive online experience.

8. Online Marketplaces

If you run an Airbnb or are selling a car, boat, or RV, online marketplaces are vital sales channels. However, some platforms don't allow live links to virtual tours.

As a solution, you can use QR codes saved as images in your listings. This makes it easy for potential buyers to access an immersive virtual tour, setting you apart from the competition.

9. Press Releases and Media Outreach

Including virtual tours in press releases or media kits can provide journalists and bloggers with a visual story. This can increase the chances of your business being featured in articles and news stories.

For example, a new restaurant can include a virtual tour in their press release, giving media outlets a comprehensive view of the dining experience.

10. Online Advertisements

Using virtual tours in online ads, such as Google Ads and Facebook Ads, can capture attention and drive traffic to your website. Interactive content is more engaging, and a virtual tour can provide a unique selling point.

For instance, a resort can use a virtual tour in their ads to showcase rooms, attracting potential guests.

Conclusion: Elevate Your Marketing Strategy with Virtual Tours

Incorporating virtual tours into your marketing strategy can significantly enhance your online presence and engagement.

By leveraging these 10 methods, you can provide potential customers with an immersive experience that sets your business apart. Virtual tours are not just for real estate—they are a versatile marketing tool for any business looking to showcase their physical space.

For more information on how virtual tours can benefit your business, visit our Services page or unlock your free demo today. Let Turnkey 360 Tours help you create an engaging online presence that drives results.